LuLu Hypermarket began the ‘Joy of Giving’ Ramadan campaign in association with 104.2 Your FM on the first day of the Holy Month. Every day, for the rest of Ramadan, vans branded with the campaign name will distribute free Iftar meals from four different locations. At the same time, radio deejays from 104.2 will get people at these locations to speak to loved ones and share their Ramadan thoughts on air. The highly popular community outreach program distributes over 500 Iftar meals each day. So far, LuLu and Your FM have taken the campaign to 8 different locations.
"Once again it is time to share and care with the community and LuLu is proud to do so through the ‘Joy of Giving’ campaign,” said LuLu Hypermarket's Regional Director, Juzer Rupawala. "This campaign was developed in Bahrain and is now part of the CSR matrix of the Group. We believe that the blessed act of sharing Iftar meals is made even more happier by letting people send messages to their family and friends through Your FM 104.2.”
“We are delighted to take the voice of many community members to their loved ones – after all Ramadan is about closeness and sharing joy and this is what we achieve", said a Your FM representative.
