Dates Festival begins at LuLu Hypermarkets in the UAE

Abu Dhabi: The annual date festival organized by the Lulu Hypermarkets group in association with the Ministry of Environment & Water began in traditional style at Lulu Hypermarket in Mushriff Mall, Abu Dhabi on 20th July 2012. H.E. Dr. Rashid Ahmed Bin Fahad, Minister of Environment & Water inaugurated the month-long festival in the presence of Mr. Yusuff Ali MA, senior officials of the Ministry and Lulu Group and a large gathering of shoppers.

The fourth edition of the date festival, juxtaposed with the Holy month of Ramadan has over a 100 varieties of dates for Ramadan shoppers. The festival will be on throughout the holy month across LuLu Hypermarkets in the UAE. The Date Festival promises to make this Ramadan extra-special for everyone. The festival is something Date aficionados would love as they have an array of tastes and price ranges to choose from. Among the choicest varieties of Dates available, there are popular favourites like Khalas, Khanezi, Lulu, Berhi, Kasab, Sheshi, Amber, Fard and Sukkari to name a few.

“Dates have always been an integral part of the UAE culture and this festival will showcase the choicest Dates from across the UAE”, said Mr. Yusuff Ali M.A., Managing Director of Lulu Group International. “The festival is one of our major events as more than hundred varieties of dates from around the world as well as from the farms in UAE are made available during this period. We are also committed to promoting UAE farmers and their products”, he added.

Apart from fresh and dry dates, the festival will also offer various date products and date based food items in the hot food and bakery section of all Lulu hypermarkets. A large number of residents were seen enjoying different varieties of dates and its products right after the inauguration.