LuLu Hypermarket has become the latest partner in MasterCard’s campaign in support of fundraising efforts for the United Nations World Food Programme (WFP). Through this campaign, MasterCard is leveraging its network, tools and marketing expertise to enable brands and consumers to connect and engage with the issue of hunger worldwide.
LuLu Hypermarket’s 45 locations across the United Arab Emirates will participate in a national campaign with MasterCard and WFP focusing on raising donations to provide school meals for children in Africa. The campaign will provide a donation from MasterCard of US $1 every time a consumer buys a MasterCard, World Food Programme and LuLu branded mug at a LuLu Hypermarket. This campaign will also encourage customers to donate directly online to WFP.
