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Lulu Launches Green Checkout To Promote Reusable Bags At Al Barsha, Dubai


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LuLu Hypermarket, the UAE’s fastest growing retail chain in partnership with Dubai Municipality, has distributed 6,000 eco-friendly reusable bags in Al Barsha, Dubai to raise awareness on the environmental benefits of reducing the use of plastic bags. The campaign entitled “I Choose to Reuse” is launched in collaboration with Dubai Municipality’s Waste Management Department.

From 16th May to 20th June, the awareness initiative will be featuring a “green checkout” programme in cash counters that promotes the use of eco bags. For every first-time purchase of the featured reusable bag, shoppers will get one coupon card. The customer will get one stamp on the card for each time the eco bag is used when shopping at LuLu. Once four coupons are complete, the customer will be eligible to a raffle draw entry for 1,000 AED worth of voucher each for three winners.

Dubai Municipality Waste Management Department Head of Administration, Yaequb Mohammed, launched the campaign with the presence of LuLu Hypermarket Regional Director in Dubai, Thamban K.P., together with other dignitaries of Dubai Municipality and LuLu Group.

LuLu Group Executive Director Ashraf Ali M.A. emphasised the support of the Group in making a significant move for the betterment of the society: “This great initiative is one key to provide a cleaner environment and promote sustainable development through simple and little ways with a substantial impact. We, at LuLu, bring optimal solutions to teach our loyal shoppers about choosing less harmful options for the world we live in. It is not just about shopping, but shopping smartly through reducing waste.”

LuLu Hypermarket has been actively performing eco-friendly practices in its worldwide operations. It is well-known to be of the first retail chains in the Middle East to switch to Oxo biodegradable bag—a type of plastic bag that degrades much faster compared to the usual plastic bag, which takes an average of 500 years to biodegrade and cause immense damage to earth.

Dubai Municipality Waste Management Department Director, Abdul Majeed Sifaie, shared: “We continue to endeavour to educate the society about the importance of being partners in reducing waste by following a number of green practices and ideas, which will lead to a positive effect that will contribute to the achievement of the National Index for the transfer of 75% of the waste produced in the Emirate of Dubai from the landfill by 2021. We seek to ensure that everyone is committed to take responsibility for minimising waste.”

LuLu currently operates 145 stores in the entire world and has been continuously supporting government initiatives as part of its corporate social responsibility. Through these campaigns, LuLu involves its retail network of corporate partners, staff, and shopping patrons in playing a greater role for sustainable environmental practices.